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Volume 02 Issue 03 (2015)

Volume 02 Issue 03     2015

Siakalli Michailina, Masouras Andreas, Papademetriou Christos

Abstract: In this study the uses and gratifications obtained from Mainstream News sites and Social Media when the users read online news is explored. A comparative work is done between the two in order to examine the differences on the type of needs and requirements that each of these Media satisfies.  The trust and interactivity that participants illustrate in reading online news is also examined.

Sofia Asonitou

Abstract: The present article analyses the responses of accounting teachers regarding the introduction of professional skills in Greek Higher Education Institutions (HEIs). The main themes of the interviews questions included the importance of professional skills for accounting and business administration students (ABA), the skills’ gap between the actual and the expected skills of the graduates as well as the barriers to the introduction of soft skills in the accounting courses. The development of skills and competences in parallel to subject knowledge (hard skills) has been a prerequisite to the curriculum of HEIs in Greece. This prerequisite signifies a paradigm shift from the teacher-centred to the student-centred education. The author conducted interviews with accounting teachers from Universities and from Higher Technological Educational Institutions. The analysis of the interviews revealed the teachers’ attitude towards skills introduction as well as the obstacles to their efforts that derive from multiple sources: the structure of the educational system, the teachers and the students.

Dimitrios Belias, Athanasios Koustelios, Aikaterini Gkolia, George Aspridis, Dimitrios Kyriakou, Konstantinos Varsanis

Abstract: The requirements of modern globalized society are high and are much more pronounced in the field of economy. In this context the banking landscape is constantly changing and banks are required to cover the needs of customers and market, planning present strategic and utilizing the best human resources. The strategic objectives of bank ‘s employees depend their degree of satisfaction for the working conditions. The increase in productivity and the reduction of role conflict depends on the improvement of labor relations and the interest of employers to satisfy employees. The purpose of this study is to present, interpret and evaluate rates of employee’ s  satisfaction in the Greek Banking Organization. It also seeks to identify possible relationship between role conflict with the degree of satisfaction of employees, so as to highlight the need to upgrade the specific workplace.

Stavros Kiriakidis

Abstract: The present paper is a presentation of the Theory of Planned Behaviour Ajzen [1], a model widely applied in a wide range of behavioural applications in social psychology. According to the model people behave according with their intentions and perceptions of control over the behaviour. Intentions are formulated by attitude towards the behaviour, a personal factor, and a social factor, subjective norm, perceived social pressures from significant others to perform the behaviour and the actors’ motivation to comply with the referents. Attitude and subjective norm are in turn determined by the salient beliefs people hold about the behaviour. The TPB extends the Theory of Reasoned Action (TRA) by including a third determinant of intention and behaviour, perceived behavioural control (PBC). PBC is assumed to reflect past experience with the performance of the behaviour and anticipated obstacles that could inhibit behaviour. However in terms of explanatory value, predictive accuracy and practical utility of the model it is significant when and under which conditions the intention-behaviour relationship demonstrates stability, an issue discussed in the current paper. In the same line an issue further discussed is about the moderators of the relationship of perceived behavioural control (PBC) with intention and behaviour, again with implications about the explanatory value, the predictive accuracy and the practical utility of the model.

Antoniadis I., Koukoulis I., Serdaris P.

Abstract: Social Networking Sites has been in the centre of attention of marketers and academics during the last 15 years as an important tool for communicating with consumers. SNSs are being used by people in all demographic categories, but it is commonly acceptable that millenials are the main users of those platforms. The reasons that motivate people use SNSs have been examined by relevant literature thoroughly but not sufficient attention was paid in the formation of segments of users. This paper aims to shed light in the ways that college students are using social media and social networking sites, and identify segments of users in this demographic group. Our research surveys the SNS usage of 535 students in the TEI of Western Macedonia, exploring the frequency of 18 actions users of SNSs usually perform. Principal Component Analysis designated 4 main categories of SNSs usage, that were used along with additional variables to segment college students according to their behaviour and usage patterns of SNSs. Our results indicated the existence of 4 segments of SNSs users, contributing to the discussion on SNSs usage and customer segmentation extending the relevant literature and providing useful insights for marketers in planning social media marketing innovative strategies.