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Volume 03 Issue 01 (2016)

Volume 03 Issue 01     2016

David L. McLain, Efstathios G. Kefallonitis

Abstract: A common message when marketing healthcare services is to describe the capabilities and expert personnel to be found at the provider's facilities. Although this approach emphasizes information about quality to potential consumers, it overlooks other important influences on the motivation of a consumer to seek healthcare. Consumer motivation to seek healthcare services, when discretionary, may be slowed or diminished by fears of uncomfortable treatments or dreaded revelations. Uncertainty regarding physical discomfort, diagnosis of a serious malady, an onerous treatment regimen, exposure to embarrassment, incompletely understood consultation, test instructions, or follow-up scheduling, also serve to discourage the timely seeking or implementation of treatment. A strategic approach to the content of messages when marketing healthcare services takes into account these concerns, here called physical and psychological safety concerns, when competing for customers in the healthcare marketplace.

Sofia Gkarane, Chris Vassiliadis

Abstract: The paper attempts to define, through mapping, the important Supply-Demand Service(s) Contact-Points, and to discuss the development of a suitable Service Blueprint design system that could be applied to sport events and other relevant events. After a description of the relevant literature of Services Blueprinting Analysis, SBA, the paper presents an application of it to a real sporting event, the Sfendami Mountain Festival, SMF, which took place in 2013. After the results of the SBA analysis the paper suggests the use of a customer centric model of marketing mix, giving emphasis to how the use of SBA in Sport and other related events could lead to the understanding of the customer’s needs and expectations and to the delivery of better services to them.

Sonyel Oflazoglu

Abstract: This work studies how the luxury experiences and perceptions of consumers are.  The purpose of the study is to evaluate the modern luxury consumption experiences from a wider perspective rather than focusing on the traditional luxury consumption as a signifier of social status. The study adopts an interpretative and exploratory approach to explain in detail the contribution of the luxury consumption of consumers to the construction of self. Among the qualitative research methods, the method of keeping a diary, which sincerely transmits the processes, relations and perceptions in the daily world of the consumers was applied to the study [1]. The consumer diaries enable a ground to understand the complex structure of luxury experiences as a loop of luxury which is an indispensable part of the daily life of consumers. To achieve maximum diversity 16 participants from different age, occupation and education fields are selected.  The consumer diaries are analyzed by using the inductive categorization process [2] and constant comparative method [3]. The research results are classified the luxury experiences under three categories indispensably related with processes and conditions of the self. The findings of the work are related with the present theories on self yet they pose a transition from vanity consumption, to which the perception of luxury bases, to temporary and abstract concept of consumption.

George Pierrakos, G Tzamalouka, D Latsou, A Goula, S Asonitou, T Adamakidou, D. Tzamaloukas,J Pateras, C Platis, A Kalokerinou

Abstract:  In this study we try to investigate the Health Professionals' (HPs) training needs in a sector of Primary Health Care which is the Long- term care services for oncology patients in Greece, in order to improve the care services provided as well as the cooperation with the carers and families. This qualitative study used semi-structured interviews and thematic analysis. In two major Oncology Hospitals of Athens - Greece seventeen HPs from the corresponding medical/nursing staff dedicated to oncology patients, were recruited. The transcripts were analyzed thematically. All HPs confirmed their need for further training in all areas such as new drugs and technologies, communication techniques for psychosocial support to patients, issues concerning the quality of life of oncology patients. The HPs underlined their need for information training, required particularly by younger HPs and for emotional support through group meetings. Some specific conclusions were related to learning grief management skills and health economics. A common request was the provision for training in the operation of a well-organised interdisciplinary team.   Further and better targeted training has been recognized as essential in order to improve the quality home care services and this has been a common requirement expressed by both HPs and oncology patients who are the intended recipients of home nursing care.

John Hlias Plikas, Nasiopoulos K. Dimitrios, Hlias Plikas

Abstract: Social networks are now a crucial part of today’s way of life. Academic conferences is another chapter, that give people the opportunity to explore new ideas and share them with the scientific world. Blending those two factors together in order to achieve a main purpose, could give a remarkable effect. The purpose of this paper is to analyze the promotion process of academic conferences through social media and use simulation models to modelize that analysis. The reason the paper was created, is to provide this optimal solution to all those seeking how to promote academic conferences effectively through social media. Thorough research through the paper revealed that social media, nowadays used by millions and millions of users can be successfully used to promote academic papers and with great appeal.