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Volume 01 Issue 01 (2014)

Volume 01 Issue 01     2014

John Tsalikis, Ana V. Peralta

Abstract: The present study examines the effect of priming on business ethical decision making. Priming is based on the idea that our perceptions, actions, and emotions are distorted by unconscious cues from our environment. Subjects were primed for either “politeness” or “rudeness” using a sentence completion task.  Following the priming, the subjects were asked to react to a series of ethical scenarios. The results showed that subjects primed for “rudeness” perceived the scenarios as less unethical than subjects primed for “politeness.”

Yorgos Zotos, Eirini Tsichla

Abstract: The depiction of females in advertising has received considerable academic attention, fuelled by the feminist movement and the evolution of women’s roles in the society. Early studies revealed the prevalence of traditional portrayals such as housewives, women dependent on a man’s protection and depictions of sexual objectification. Even though a decrease in female stereotyping would be reasonable considering the contemporary structure of society that prescribes multiple gender roles, this does not seem to be the case: The literature is replete with studies documenting that female stereotyping is alive and well, even if it manifests itself with different types and patterns than it did some decades ago. This study strives to adopt a holistic outlook to the phenomenon of female stereotypes in print advertisements, tracing its origins, analyzing the interplay of stereotypes and advertising, undertaking an exhaustive perusal of the particular stream of literature, addressing methodological issues and proposing directions for further research.

Goetz Greve

Abstract: In times of increasing importance of e-commerce solutions, designing for usability has been one focal point of interest of human-computer interaction and marketing research. While internet usability research is progressing tremendously, research on intranet usability is rather scarce. But especially in the firm context, poor usability of intranet portals imposes significant costs on companies as employees need more time obtaining the information they need for their work. The author conducted a laboratory experiment to compare paper-based and computer-based card sorting for usability evaluation and come to the conclusion that there is a significant difference of results regarding the application of the two compared methods optimizing an intranet portal and derive implications for usability testing.

Holger J. Schmidt, Carsten Baumgarth

Abstract: International attention is increasingly being drawn to Social Entrepreneurial Organizations (SEOs). Basically, these new types of businesses aim to solve social, environmental or societal problems by using modern management practices and means of innovation. Compared with traditional non-profit organizations, many SEOs strive to work profitable: They have earned income strategies or are even profit-driven. Their founders are commonly called Social Entrepreneurs. Although SEOs are a popular field of research, so far little attention has been given to their different strategic orientations. Strategic orientations can be defined as guiding principles that influence the strategy-making and concrete behavior of organizations. Strategic orientations that have been researched intensively in the past include customer, market, competitive, employee, product, resource, entrepreneurial and – most recently – brand orientation. In this paper, a conceptual model of brand orientation in the context of SEOs is introduced. Then, a case study method based on in-depth-interviews with Social Entrepreneurs is used to illustrate and to discuss the model.

Tilikidou Eirini, Delistavrou Antonia.

Abstract:Presents an effort to understand the formulation of future lodging customers’ intentions to choose Green Hotels. The study focused on the examination of beliefs’ impact on intentions. Results might be found useful among managers of green hotels or hotels, which would decide to “go green”.  Future lodging customers were found to believe that staying at a Green Hotel makes them more environmentally scrupulous and socially responsible while enjoying healthy hotel premises and food. On the other hand, respondents seem rather cautious whether they would be able to find easily a Green Hotel at a convenient location and price. In overall, specific beliefs concerning green hotels were found to be able to influence travellers’ intentions to stay at a Green Hotel, at a moderate level, while beliefs are able to predict 21.9% of the variance in intentions.

Better educated consumers expressed the highest level of intentions. Clustering indicated three segments of customers. The most promising one was named “Willing” and counted for 34.19% of the sample.